Fashion Week Lands in Yerevan for the 1st Time

On July 1,2023, and for the first time, Fashion Week will be landing in Yerevan, Armenia, Fashion and Design Chamber announced. A groundbreaking event that will captivate audiences and showcase the country's vibrant fashion scene from July 1 to 6, 2023. This fashion extravaganza promises an unforgettable experience at HayArt Cultural Center in Yerevan (7a Mashtots street).

The primary goal of this event is to showcase the Armenian fashion industry and merge it with contemporary standards and technologies. The entire digital campaign has been designed using cutting-edge AI technologies, ensuring a seamless integration of traditional craftsmanship with modern innovation. Moreover, the designers will present gender-neutral and season-neutral collections, pushing the boundaries of fashion conventions.

This event is a celebration of Armenian culture and creativity. With an action-packed schedule of unique events, it promises to be an exceptional experience for all attendees. From awe-inspiring fashion shows and exhibitions to lively events and parties, the coverage of this unforgettable event will be comprehensive, ensuring that no aspect goes unnoticed.

Over 20 talented Armenian designers will take center stage, unveiling their latest collections on the runway. With a delightful blend of diverse styles and influences, these designers will leave the audience inspired and in awe. From emerging talents showcased on the esteemed Fashion Scout Armenia platform to established industry icons, the lineup is brimming with excitement. In addition to the runway shows, the week-long event will feature a bunch of other engaging activities. Attendees will have the opportunity to explore showrooms displaying over 60 Armenian brands, participate in enlightening panel talks, and admire thought-provoking exhibitions. Designer meet-and-greets will allow fashion enthusiasts to interact with their favorite creators, while after-parties and networking sessions will provide ample opportunities to mingle with international guests, including fashion press, experts, buyers, and influencers.

Fashion and Design Chamber aspires to establish this as an annual event, shedding light on the Armenian fashion industry and elevating it to international acclaim. This presents a remarkable opportunity for Armenian designers to showcase their latest creations and for fashion enthusiasts to immerse themselves in the world of fashion, discovering the latest trends and uncovering hidden gems.

YFW is delighted to announce the presence of more than 20 prestigious international press such as Vogue Italy, Wear UK, ELLE Italy, Marie Claire Arabia, Lemile Germany, FAULT Magazine, L'Officiel Italy, Fucking Young!, BURO, Madame Figaro, Jamalouki Magazine and numerous others.

YEREVAN FASHION WEEK is supported by the Ministry of Economy, funded by Private Sector Development and TVET South Caucasus Programme implemented by GIZ, UK international development provided by the British Embassy Yerevan and private sponsorship through VREMENA GODA, LA BIOSTHETIQUE Paris, Schweppes, ArtLife, AFFA.

You can find the full schedule at www.fdc.am.