Miley Cyrus Unveils New Gucci Flora Gorgeous Magnolia Eau de Parfum

Designed to celebrate inner strength, the Gucci Flora Gorgeous Magnolia Eau de Parfum will let you step into a world of unhindered freedom. Packed in a purple lacquered bottle, the scent has a powerful spirit embodied by multi-platinum selling recording artist, songwriter, and trailblazer Miley Cyrus in the transportive campaign, directed and shot by artist Petra Collins.

Perfumers Daphné Bugey and Marie Salamagne’s creation is filled with unexpected yet complementary notes. Taking inspiration from free spirited women, the scent is built around Magnolia Alba, an ancient and rare plant that requires a specific harvest and careful distillation process. Its fruity, floral sweetness is balanced by a clary sage-like edge, to reflect an intuitive nature. The resulting Magnolia Essence exudes cheerfulness and a luminous, noble spirit.

To enhance the sweetness of the Magnolia Essence, a Dewberries Accord is added for a fruity, juicy dimension. Striking a balance between freshness and sensuality, Patchouli Essence is then used to ground the scent. The perfumers capture the plant’s intense woodiness from Indonesia’s best quality Patchouli, creating a subtly earthy and leathery aroma. Gucci Flora Gorgeous Magnolia also features Blond Woods which provides a gentle, sensual touch, while Coconut Accord delivers an irresistible vanilla freshness that is both smooth and addictive. Finally, the Jasmine Sambac Absolute lends a green intensity and warmth that comes together with a mellowing trail of Musks.

The Packaging

The House’s iconic Flora pattern, featuring vibrant blooms and rich hues, adorns both the bottle and outer packaging of Gucci Flora Gorgeous Magnolia. Wrapped in a captivating purple shade, the scent acts as a lucky charm and a reminder to trust in oneself. It is available in 30 ml, 50ml, & 100ml.

The Campaign

Captured by artist Petra Collins, the #FloraFantasy campaign transports viewers to a captivating inner world where Miley Cyrus is the protagonist. In the new visual, Miley holds the Gucci Flora Gorgeous Magnolia bottle in the sun in a vast outdoor space with pastel-tinted skies. The hues conjure up the film’s surreal spirit, a fantasy that moves from a heightened reality to an anime adventure. Throughout the journey, Miley moves from cuddling animals in the garden of a house, to playing an electric guitar on the beach. The film ends with new scenes displaying the three Gucci Flora scents on the sands of a limitless outdoor space. Here the golden pink skies reflect the infinite possibilities of ones’ own dreamland.

The #FloraFantasy Story

In 2021, Miley Cyrus debuted as the face of #FloraFantasy, a world brimming with flowers, fluffy animals, and kawaii cuteness. Constantly shifting between dreams and reality, this virtual space is inspired by the Gucci Flora collection of fragrances, each built around a noble flower. Within various scenarios, all forms of happiness are represented here. A garden inhabited by kittens and puppies is home to the pink bottle of Gucci Flora Gorgeous Gardenia, while the turquoise bottle of Gucci Flora Gorgeous Jasmine blends effortlessly with the comforting bedroom space. Now, the latest chapter to the story sees Miley stepping out of the house and into the outdoors, radiating confidence and an intuitive mindset through Gucci Flora Gorgeous Magnolia.