FASHION
Viv’ Canard’s Comeback in Roger Vivier Spring/Summer 2024
Rim Nsouli
3-April-2024

The Viv’ Canard shoe plays a starring role this time, as the result of an artistic equation in which the contemporary flair of Roger Vivier’s creative director has met the visionary and pioneering imagination of the Maison’s founder.
The shoe designed for Spring/Summer 2024 is not a re-edition but a reinterpretation of the original model and is destined to become a timeless trend that will define the brand’s codes.
Inspired by the beak of a duck, it is the shape of the tip of the shoe that gives the Viv’ Canard its character. It also inspired its name - ‘canard’ in French, ‘duck’ in English - as well as its geometric and gently angular design.
Available in different versions, it remains recognisable thanks to the tapered silhouette of the toe contrasting with the squarer lines of the back of the shoe.
Created in the 1950s by Monsieur Roger Vivier, Viv’ Canard returns in a modern version, modified in its details and style thanks to the study and creative work of Gherardo Felloni.
A number of the first models created are preserved in the archives of the Musée des Arts Décoratifs in Paris and were presented from the outset in different versions, often finely embroidered, and were characterised by clean-cut profiles and a square shape at the front.
On the other hand, the design of this shoe comes in satin, patent leather, or covered in sequins with a cut-out created thanks to a strap on the instep, with the particularity of the iconic square buckles studded with rhinestones or with a trail of crystals descending from the ankle to the tip of the shoe, for day or evening.
The Viv’ Canard shoes are designed to describe every facet of femininity, presented in a kitten heel version for the Spring/Summer 2024 season.
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