FASHION
Sergio Rossi Lands at Dubai Mall
Rim Nsouli
20-June-2024

Sergio Rossi returns to the UAE and inaugurates a new 123 sqm harmonious store in Fashion Avenue on the 1st Floor at the Dubai Mall where the collections pay tribute to the glamour and power of women, while being sophisticated. The opening marks the commencement of Sergio Rossi’s partnership with local luxury brand entrepreneurs, Timeless Group.
Contemporary, bold and magnetic, the new Sergio Rossi boutique showcases the very latest collections of seasonal and iconic footwear, made by hand in the company’s celebrated manufacturing base in San Mauro Pascoli, Italy. It, also, brings the Heritage Wall concept to Dubai for the first time. This wall signifies the history and the extraordinary craftsmanship capabilities behind every shoe presenting a selection of original wooden shoe lasts - signed by Sergio Rossi artisans – allowing clients to feel an intimate connection with the brand.
Radiating from this heritage wall, the Spring and Summer ‘24 collection is presented alongside famous timeless styles. This collection represents the creative spirit of the brand and its dedication to femininity, featuring a sophisticated, confident, and modern allure. Customers will find vibrancy of color, exquisite embellishments and design techniques that can take up to 120 steps and 14 hours for each pair of shoes to be made.
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