Dior Launches Viral Campaign

The fashion brand of Dior has launched a viral campaign on Instagram to raise awareness, and it’s genius! Dior’s chain letter dubbed “The Dior Love Chain” features some A-list celebrities such as Johnny Depp, Jennifer Lawrence, Bella Hadid, Charlize Theron and more.

Dior is encouraging Instagram users all over the world to post their videos and answer this question: “And you, what would you do for love?” with the hashtag #diorlovechain. For every love chain post, Dior will donate $1 to the WE charity, an international movement that helps beat poverty and raise awareness for the education of children across Asia, Africa and America.

Take a look at the stars’ video for Dior’s campaign.