FASHION - Fashion News
Salomon Launches First UAE Store in Dubai Mall
Rim Nsouli
18-December-2024
Salomon, the iconic French brand renowned for pioneering outdoor sports equipment and apparel, announced the grand opening of its inaugural store in the UAE, located within Dubai Mall with regional partner Times Square Group.
This milestone marks the first store in Dubai, bringing Salomon’s legacy of innovation and performance-driven products to the Middle East.
Salomon’s product range in Dubai emphasizes two core pillars that reso-nate deeply with UAE consumers: Performance and Sportstyle.
The performance line features state-of-the-art gear for trail running, hik-ing, trekking, and road running, integrating advanced technologies to en-hance performance in diverse outdoor environments. Meanwhile, the Sportstyle collection showcases lifestyle sneakers that blend contemporary design with Salomon’s renowned durability and comfort.
"We are thrilled to announce our partnership with Salomon, a brand rooted in heritage yet boldly innovative and forward-thinking. We are proud to join forces with a company that has reinvented the sneaker game and look forward to an exciting journey together. We are confident that Salo-mon’s first UAE store will be hugely welcomed by those seeking to elevate both their streetwear and outdoor adventure game," said Samara Punjabi, CEO of Times Square Group.
Founded in 1947 in the French Alps, Salomon has grown into a global leader in outdoor gear that transforms sporting experiences. The brand has been at the forefront of sports technology, em-bodying a spirit of modernity, technical excellence, and the relentless pursuit of inventiveness.
As Georges Salomon famously said, "What fascinates me the most is what I’m going to invent tomorrow!" This forward-thinking spirit continues to drive Salomon's quest for excellence, propelling the brand forward into new territories and new adventures.