Toys4Less - Transaction with Transmed

Transmed proudly announces its latest investment in a significant minority stake in Toy Park – Toys 4 Less SAL, a subsidiary of Toy Market Group (TMG) Holding SAL. 

Founded in 2008, Toy Park – Toys 4 Less SAL currently operates 8 stores under the brand name “Toys 4 Less” and is the leading outlet retailer of branded toys and kids products in Lebanon. The transaction is set to further support the expansion of Toys 4 Less as the value choice for families.

Wael Sinno, Chairman & CEO of Toy Market Group and Toys 4 Less, stated: “We are thrilled of our continued partnership with Transmed following the merger of JouéClub and ELC in 2017. Toys 4 Less has established itself in Lebanon and is set for more expansion and more valuable offerings to its growing customer base. It is a key pillar in the growth of Toy Market Group and reflects our passion for toys and our dedication for excellence.”

Fouad Es-Said, Chairman & CEO of Transmed added: “This investment is a reflection of our solid partnership with Toy Market Group and a vote of confidence in the growth prospects of Toys 4 Less. As a renowned regional distributor of distinguished portfolio of brands including leading toy brands, Transmed sees a great potential from investing in successful retail chains such as Toys 4 Less. We strongly believe that under the three retail concepts, JouéClub, ELC and Toys 4 Less, we have a consumer offering for everyone.”