BOY de CHANEL

 A most beautiful declaration. The words of Boy Capel to Gabrielle Chanel, ringing with promise: the immense freedom of being no one but oneself, breaking free of codes and rewriting the rules. Black and white. Shadow and light. Just as Gabrielle Chanel borrowed elements from the men’s wardrobe to dress women, CHANEL draws inspiration from the women’s world to write the vocabulary of a new personal esthetic for men. Lines, colors, attitudes, gestures... There is no absolutely feminine or masculine prerequisite: style alone defines the person we wish to be.
By creating BOY DE CHANEL, its first makeup line for men, CHANEL reaffirms the ever-changing codes of an unchanging vision: beauty is not a matter of gender; it is a matter of style. BOY de CHANEL BOY DE CHANEL, a name that captures the very essence of masculinity today: a concept liberated ; from restrictions. A fluidity. An art of living. A state of mind. A line with midnight blue packaging and an understated design, concentrating only the essential: a foundation, a lip balm and an eyebrow pencil. Textures with instinctive use, imperceptible formulas and longwear you can count on for a natural result. Three confidence-boosting makeup products to perfectly and invisibly erase imperfections. Simply be yourself, only better.
A filter of vitality, invisible to the eye and touch. A foundation in name only... you have the Natural correction: Soft Focus powders correct imperfections with a sheer touch. The complexion is pure, even and refreshed with new energy.
High protection: Hydrating, antioxidant kalanchoe extract improves skin oxygenation. Combined with SPF 25 sunscreen, it shelters the skin from the sun, free radicals and oxidative stress every day. Protected from ageing traps, the skin breathes anew.
A second-skin effect: Its fresh, fluid, ultra-fine and light weight  texture  is  non-occlusive. Enriched  with  a  hyaluronic  acid derivative, it stays comfortable all day long. A polymer that resists excess sweat and sebum ensures irreproachable hold no matter what the day brings. And an airy micro-mesh that follows every contour of the face glides instinctively and effortlessly under your fingertips. Imperceptible and weightless, it leaves the skin even, luminous and perfectly shine-free. they also offer a lip balm that protects, softens, restores comfort, matTifies and hydrates for 8 hours without fail... A stick that cares for the lips without making compromises. A formula that is fine and ultralight, yet packed with jojoba oil, nourishing shea butter and an antioxidant Vitamin E derivative. An elegant pencil to easily define and fill out the brow line, like self-confidence in one stroke. On one side, a spiral brush grooms and adjusts coverage. On the other, a retractable and tapered twist off tip, continuously sharpened for perfect precision. A combination of natural flexible waxes and emollient oils makes application fluid and instinctive. Ultra-comfortable but assuredly waterproof, its formula stays put for 8 hours.