BEAUTY
Ulta Beauty signs a make-up collection with the image of Frida Kahlo
Beauty and empowerment
Helena Saadeh
18-July-2019
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Eyeshadow palette, lipstick, highlighter, and even a flower headband or eyebrow powder, the brand Ulta Beauty has chosen, in turn, to celebrate Frida Kahlo through a collection of make-up. The flowery and colorful packagings perfectly reflect the dreamlike world of the painter.
It is to pay tribute to Frida Kahlo, born on July 6, 1907, and died on July 13, 1954, that the brand Ulta Beauty has decided to dedicate a collection of beauty products. Colorful and flowery, the packaging reminds us of the very dreamlike world of the painter, who played an important role in the emancipation of women in Mexican society. Even today, it remains an inspiration for artists.
The collection includes nine make-up products and accessories, including a Signature Box palette with eclectic shades: from blue to red to yellow. The line also includes a matte liquid lipstick in 4 colors, from rosé to bright red, a Frida Heart of Gold liquid illuminator, a Blush and Bronzer duo and a make-up base. Ulta Beauty did not skip the Brow Master to model Frida Kahlo's eyebrows. Some accessories like a set of brushes engraved "Frida Kahlo", a flower headband and a bag to store the products complete the whole.
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