The Mascara You Need For a Captivating Look

The new mascara by Guerlain was created with a goal to fuse the performance of makeup with the potency of cosmetic skincare.No compromises, just richly pigmented, long-wearing formulas that work to boost natural beauty with eachand every application.

It’s a philosophy that comes to life through sensorial formulas and powerful actives that combine to make a four-step routine for creating spectacular eyes. First, frame the eyes with the Brow Framer then give them beautiful color with one of the Contrast Shadow Duo. Next, give them some boldness with either  the Precise Liner or Intense Liner, before finally adding Mascara for the perfect finishing touch and plenty of sensational lash volume.

Boasting easy-to-apply techniques rose gold packaging and formulas thatblur the boundary between makeup and high-tech skincare, MAD EYEShas you captivated from first glance.

Natalia Vodianova's intensified blue eyesset the tone for MAD EYES: an intense and spectacular look.

The Mascara’s formula is like no other. As well as serving upmulti-dimensional volume, lash by lash buildable coverageand a color that coats well, it also offers all the results of a lash serum. After four months of use, even without makeup,lash fibers appear 15% longer, the lash line looks 11% thicker and lash curl is boosted by 14%. Women are 100%unanimous: their lashes look more beautiful.

AT THE ROOT OF THE FORMULA?

Three skincare actives whichenhance each other:

BEESWAX: coats each lash for a clean, no-clump lash line and an especially creamy and easy buildable, volume boosting formula. All so you can modify how many sweeps you make with the Mascara wand and create the exact amount of boldness you want– either throughout the day, or just before a night out.

COTTON EXTRACT: works on the lashes ontwo levels: firstly, on the surface to smooth fibers and repair small chinks in the lashes,which prevents lash loss and reinforces lashes’ function as a protective barrier. Secondly, to leave the lash stronger on the inside.

D-PANTHENOL: gives Mascara resistance and flexibility to make it easier to work the mini-fibers without fear of making them fallout. It also serves up hydration with eachand every application.

A PERFECTLY CALIBRATED BRUSH: Designed with fibers arranged in a clover shape across the wand, this star-shaped design boosts the amount of Mascara you can apply with each sweep. Add to that Mascara’s special formula designed to reach all corners of the star and you have everything you need for creating an easy, evenly distributed Mascara look.

MAD EYES BROW FRAMER

Featuring micro-fibers suspended in a colored gel,this formula seamlessly blends into the brows making bothhigh-volume as well as chic and delicate looks easy to master. For even more natural results, therubber brush shapes thebrow line and helps distribute the brow fibers uniformly.All for a result that’s intoxicatingly simple to achieve andneither too over-drawn, nor too sparse.

MAD EYES CONTRAST SHADOW DUO

Each double-ended Contrast Shadow Duo stick featurestwo complimentary shades in either subtle or bold, matte or iridescent hues that can be combined to create the look you want. Boasting a creamy texture that smoothes onto eyelids orunder the eye line, once applied these pigments won’t budgefor 24 hours non-stop, creating a captivating look that does not dry out eyelids.

MAD EYES PRECISE LINER

Thanks to its precise and flexible nib, adjusting the size and intensity of the line, no matter whether it is thick or thin,becomes a matter of how much pressure you apply. The result is a beautiful long-lasting matte shade that holds for 24 hours and a line that doesn’t slip during the day.

MAD EYES INTENSE LINER

Made with a rich, thick formula that’s opaque and satin-smooth, MAD EYES Intense Liner suits every makeup whim. Complete with an exceptionally fine calligraphy inspired brush tip that’s perfect for drawing lines of all kinds, this supple formula stays put for 24 hours.