FASHION
Max Mara SS21 women are rebuilding the world: Practical and magical looks
Empowered, strong and beautiful
Christina Jaber
25-September-2020

Inspired by the indomitable heroines of the Renaissance who were strong and powerful, Max Mara’s SS21 women are rebuilding the world. What do you wear to such a job?
You can go wearing a Max Mara style every day to work, but the twist in each look will guarantee you rebirth, renewal and reconstruction.
The influence
Corin Sworn was the winner of the 2013-2015 Max Mara Art Prize for Women. Her multimedia installation ‘Silent Sticks’ was inspired by Italian Renaissance theatre, the seminal commedia dell’arte, with its recurrent themes of identity, gender ambivalence and intrigue, tragedy, comedy, desire and magic. Max Mara channels the graphic, elemental aesthetic of Sworn’s costumes for a thoroughly modern take on the “paggetto”.
The designs
The new Renaissance engenders new silhouettes; short and snappy, long and voluminous. Sleeves are slashed right through, to hang like capes, or they blouse from the elbow. Richly gathered necklines are scooped or straight across from shoulder to shoulder.
The painterly palette blends ochre, umbra, sienna, lamp black, white with smudges of subtle color, like the powdery pastels.
Max Mara was always about ‘bella figura’, the credo of being your best by presenting your best self.
How to dress to rebuild the world?
So how do you dress to rebuild the world? In a butter-soft cashmere spolverino, a masterfully tailored suit, a perfectly detailed trench coat, a pristine poplin shirt with impeccably pleated pants; with a capacious Ippolita bag and oversized sunglasses; Max Mara’s modern alchemy, is as purposeful as it is luxurious and powerful.
Check out the looks from Max Mara SS21 Runway
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