Ralph Lauren Celebrates 20 Years of the Pink Pony Initiative

Ralph Lauren’s Pink Pony Initiative has been the company’s philanthropic program dedicated to fight against cancer. Leading since 2000 to reduce disparities in cancer care, this initiative has dedicated all its platforms and funds to find a cure and help provide access to quality treatment available for everyone at a treatable phase of the disease.

In celebration of its 20 years, a multilayered 360-degree marketing campaign titled “More Conversations, More Love” will launch in celebration of this milestone and will highlight a diverse and influential group of cancer survivors, thrives and supporters – each of them sharing their individual journey. Everything you need to hear about mentally healing, hope and the importance of love.

 

The group features over 30 personalities from around the world, including Facebook project manager and activist Sherif Kamal, Director of the Boston University Antiracist Research Center Dr. Ibram X. Kendi; Chinese singer G.E.M, and Australian singer and songwriter Delta Goodrem and British author Deborah James.

 

Sherif Kamal

 

 

The 2020 Pink Pony appeal collection presents an assortment of updated Polo icons with fresh graphics and details, in a clean and fresh palette of pink, navy, white, and grey. The “Love Language” tee takes center stage in the campaign and is available in 20 different languages.

 

And 100 percent of the proceeds from the sale of each light pink 'Live Love' tee and 25 percent of the proceeds from all other items in the collection, will be donated to Zahra Association in KSA and to Pink Caravan in the UAE.

The collection is available in select global Ralph Lauren retail stores and in select global wholesale stores.