Charlotte Casiraghi is Chanel’s 2021 ambassador

Seems like the French luxury house is paying homage to friendship in 2021, as it announces Charlotte Casiraghi an ambassador and spokesperson for Chanel starting the first of January. She will also embody the campaign for the Spring-Summer 2021 Ready-to-Wear collection imagined by Virginie Viard, photographed in Monaco by Inez van Lamsweerde and Vinoodh Matadin, which will be unveiled also on the first of January.

This announcement seals a long relationship based on trust and friendship, started by Karl Lagerfeld and continued today by Virginie Viard. Close to the House since her teenage years, photographed by the designer for the book The Little Black Jacket: Chanel's Classic Revisited by Karl Lagerfeld and Carine Roitfeld in 2012, Charlotte Casiraghi has always been loyal to the House, attending numerous CHANEL events and shows, and regularly wearing its designs.

With a degree in philosophy and a passion for literature and poetry - an art to which Karl Lagerfeld initiated her at a young age - the new Chanel ambassador and spokesperson is President of the Rencontres philosophiques de Monaco, an association that she founded in 2015, whose aim is to celebrate and promote philosophy through monthly themed events dedicated to reflection, discussion and the passing on of ideas.

Perpetuating Gabrielle Chanel and Karl Lagerfeld’s unconditional love for literature, Chanel and Virginie Viard and Charlotte Casiraghi will shortly be unveiling a project entitled “Les Rendez-vous littéraires rue Cambon” Literary rendezvous at rue Cambon. Casiraghi revealed that the inspiration came to her “spontaneously” when remembering the literary salons Gabrielle Chanel used to host. Throughout 2021, these themed encounters, to be relayed on Chanel’s website and social networks, will bring together female writers and actresses, in the company of friends of the House, to read, discuss and share their unique perspective on their own work or that of other historical or contemporary literary figures they hold dear.