BEAUTY
Here is what we know about Priyanka Chopra’s new Haircare Brand
Christina Jaber
4-February-2021
"After having used almost every product of every line, I did find that the fashion and beauty industry needs to take responsibility," Indian actress and singer Priyanka Chopra Jonas told People magazine. And this is how her new brand Anomaly was born.
Chopra channeled her inner entrepreneur and beauty guru and launched her first hair care line, Anomaly, a brand that is clean and sustainable with a packaging made of recycled trash from oceans and landfills.
While we’ve seen so many vegan, cruelty-free and sustainable skincare products, it’s time we invest in some really clean hair care, free from any parabens and sulfates, and that’s exactly the aim of Anomaly.
Anomaly was named after Chopra’s belief that we are all unique individuals and we believe that this haircare line is just different in so many ways and we can’t wait to try it.
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