Meet the hair straighteners that will transform your hair game

ghd, aka good hair day, is a cult British brand playing as a global leader in hair tools which became the UK’s number one recommended styling brand, with tools used and sold in more than 50,000 salons worldwide.

ghd’s Hair-itage

The brand was launched in 2001 by three men from Yorkshire, and with the quick endorsement of a nationwide army of stylists, a monthly trip to the salon no longer represented a good hair day – every day had the potential to be a good hair day and for millions of women this changed everything. 20 years later, ghd is now an essential tool in the daily lives of a good number of women out there.

All about the ghd technological tools

Merging science and innovation, with luxury beauty and style; ghd pioneers new technologies and beautiful designs to create the most technically advanced hair tools in the world, which deliver safer for hair heat styling.

Loved and appreciated by hair professionals, ghd tools are not only used in the best salons but also behind the scenes at the Fashion Weeks. Bringing to life the hair trends season after season across all of the fashion capitals and for brands including D&G, Dior and Prada, ghd tools are trusted by the very best professionals including Guido Palau, Sam McKnight, Adam Reed and more.

A trusted and loved brand, ghd sells 2 million stylers every year and has won over 300 beauty awards for its ground-breaking tools which maintain a consistent heat of 185ºC – the optimum temperature for heat styling – for ultimate results without compromising.

PLATINUM + STYLER

The ultimate SMART styler, the ghd platinum + features ground-breaking Ultra-zone™ technology that responds to your hair and the way that you style, controlling heat more effectively and predicting your personal hair needs, to give ultimate results without compromising the health of your hair. The ghd platinum+ styles at an optimum styling temperature of 185ºC to empower you with 70% stronger hair, 2x more color protection, and 20% more shine, so no matter your hair type or length, you can achieve a beautiful, salon quality style.