Chanel Revives The ‘90s Electro Culture With A Capsule Watches Collection

Chanel reinvents 4 of the House’s iconic watches in a capsule collection CHANEL ELECTRO, with graphic codes borrowed from Electro culture. In the 1990s, this music genre offered a world that was radically different and original, reflecting the night scene and the atmosphere in which it emerged. Electronic music moved beyond the confines of the music world and gave rise to an authentic aesthetic culture.

And it’s this artistic genre that is at the heart of the collection that presents striking contrasts between black, white and color. White is illuminated by color. Color is intensified by the depths of black.

"I conceived this capsule collection like a performance program, inviting our classics, the J12, PREMIÈRE, CODE COCO and BOY·FRIEND, to perform side by side on this stage, drawing their inspiration from the codes of this world," explains Arnaud Chastaingt, Director of the Watchmaking Creation Studio.

J12 ELECTRO. Photo: Courtesy of Chanel

J12 ELECTRO

Inspired by the energy of electronic music, Chanel reinvents the J12 watch in a black highly resistant ceramic and steel model with accents of vibrant color in its numerals.

Available in a 38mm version equipped with the Calibre 12.1 or a 33mm version equipped with a high precision quartz movement. Limited editions of 1255 pieces each.

PREMIÈRE ELECTRO. Photo: Courtesy of Chanel

PREMIÈRE ELECTRO

The Première watch is reinvented in a blackened steel version with a chain bracelet interwoven with multicolored leather and equipped with a high precision quartz movement. Limited edition of 555 pieces.

CODE COCO ELECTRO. Photo: Courtesy of Chanel

CODE COCO ELECTRO. Photo: Courtesy of Chanel

CODE COCO ELECTRO

True to the ‘90s electro culture, the Code Coco watch comes in a quilted pattern leather strap in neon pink with black braiding. A blackened steel design set with a princess-cut diamond and equipped with a high precision quartz movement. Limited edition of 255 pieces.

BOY·FRIEND ELECTRO. Photo: Courtesy of Chanel

BOY·FRIEND ELECTRO

We love the new steel version of the BOY·FRIEND watch set with 142 brilliant-cut diamonds. This interpretation is embellished with a robot motif and a quilted pattern calfskin strap lined in neon pink. Limited edition of 55 pieces.