Chanel Reveals CHANEL FACTORY 5 Collection To Celebrate 100 Years Of Chanel N°5

For a century, N°5 has regularly reinvented itself and continues to surprise us. Loved by millions of women across the world and by Hollywood’s greatest stars from Marilyn Monroe saying she wore nothing but a few drops of Chanel N°5 to bed, to official ambassadors like Marion Cotillard or Nicole Kidman, the iconic fragrance is as intriguing as beloved. To celebrate 100 years of N°5, the House of Chanel has created a new, limited edition collection, to be discovered in its production site specially recreated for the public.

CHANEL FACTORY 5, THE ORIGINAL N°5 COLLECTION FROM THE FACTORY

This new line of 17 exclusive limited-edition beauty products  feature a body cream, shower gel, body oil, bath tablets, and body lotion, all centered around the iconic smell of N°5.

But don’t expect the usual packaging:  Body oil in a burette, bath tablets in a tea tin— by reusing 17 everyday objects in this collection, N°5 has subverted their functions, demonstrating once again that luxury is in the experience we have of things.  

CHANEL FACTORY 5 symbolizes a return to the essence of the approach initiated by Gabrielle Chanel, her desire to break the codes and free herself from constraints. Through this concept, CHANEL proposes a return to the first packaging of N°5, which was a simple laboratory bottle, a functional object that became luxurious and iconic.

Photo: Courtesy of Chanel

Photo: Courtesy of Chanel

“By taking popular consumer items out of their context and dressing them up in the aesthetics of N°5, we return to CHANEL’s first creative gesture: that of transforming a functional object into a desirable luxury item. That’s what CHANEL FACTORY 5 is all about: offering the experience of luxury in everyday life.”

The idea behind CHANEL FACTORY 5 is to reconcile worlds, that of the consumer goods factory and the codes of a Luxury House and its iconic perfume, N°5. It is also a nod to Pop Art, which transformed everyday objects into works of art.

“As N°5 celebrates its 100th anniversary, CHANEL FACTORY 5 also reminds us that youth is above all a state of mind: daring to take a step to the side, to have the freedom to be oneself in spite of convention, not to take oneself seriously, to be light without being frivolous. To have the audacity to prefer the youth of imagination to the oldness of habit. That’s what this collection says to us,” says Thomas du Pré de Saint Maur.

In this production site with ultra-modern design entirely dedicated to the transformation of N°5 into collector’s items, the products pass from mechanical conveyor belts into the hands of CHANEL experts who perpetuate a tradition of excellence.

The bath tablets - Photo: Courtesy of Chanel

The shower gel - Photo: Courtesy of Chanel

The body lotion - Photo: Courtesy of Chanel

The body oil - Photo: Courtesy of Chanel

The body cream - Photo: Courtesy of Chanel

100 YEARS OF CELEBRITY

From June 29, CHANEL will launch a series of pop-ups in the world’s largest cities. These pop-ups, imagined as luxurious modern-day factories and theme parks dedicated to N°5, immerse people in a world which mixes the black and white identity of N°5 and the bright colors of pop culture. The experience is intended to be entertaining and offers a journey around the 17 products in this limited edition collection.

In a factory setting, the public follows the product through the various production line workstations and ends its journey with a visit to the factory store where they can watch playful, offbeat demonstrations.

The House of CHANEL also offers a digital version for those who wish to see the CHANEL FACTORY 5 without going to the pop up.