LOEWE RELEASES ITS LATEST PAULA’S IBIZA COLLECTION INCLUDING EXCLUSIVE PIECES AVAILABLE ON MATCHESFASHION

Photographs by Ekua King

Menswear Fashion by David St John James

Loewe Paula’s Ibiza returns to MATCHESFASHION with a collection of hedonistic summer vacation pieces sparkling with sequins and colour.

The Paula's Ibiza staples such as the dress, the t shirt, the shorts, the loose knitted pullover are given a makeover. Dresses and tops come in all over sequins. Casual shirts are made in silk. A crafty element comes in the form of crochet, artisanal fabric crafted in Japan, and colourful overdying on faded denim. The sense of serenity of pure white is counterbalanced by jolly outbursts of glitter, sequins and bright notes of orange, pink, red, green. Everything, literally everything, including tube dresses and tops, can be exchanged between men and women. This is the freedom Ibiza is all about.

Accessories carry the same playful and colourful vibrancy. Sequined platform mules condense the idea of sparkle and party. There are also espadrilles and a new textured jersey version of our Flow Runner. Ombré colour recalling the psychedelic sunsets of Ibiza is applied to our iconic styles such as Puzzle, Hammock, Amazona and Goya. Denim is a big part of the collection, the Flamenco clutch is made in denim, while the Anagram is blown up and turned into a cut-out in leather and canvas totes and pockets. Woven straw and raffia is the main story when it comes to the Paula's Ibiza accessory offer, Loewe added colour in ombré gradients, together with playful geometries on large and small totes and buckets. Small leather goods with marquetry cocktail motifs, sunglasses, hats, charms, and jewellery provide further fun.

For further information please contact:

Rebecka Noejdh, PR Manager, FRAME Publicity

[email protected]

About MATCHESFASHION

Founded in 1987 MATCHESFASHION has become one of the biggest global destinations in online luxury for men and women, with a modern edit of over 650 established and new generation designers, delivering to over 176 countries. Our aspiration is to be the most personal luxury shopping site in the world. We offer 24/7 advice through our fashion-concierge team MyStylist, as well as at our London stores and new retail experience, event space and broadcasting hub at 5 Carlos Place in Mayfair.