Jewelry & Watches
ZENITH: Master of Chronographs Since 1865
Jad Aboud
26-April-2022
During Watches & Wonders 2022, Zenith unveils the revamped Chronomaster Open line as well as new Chronomaster Sport under its new “Master of Chronographs Since 1865” platform, combining immersive educational and experiential activities within the context of openness and transmission of passion and know-how.
From iconic movements to pioneering designs, Zenith has steadily forged its reputation as a leader in precision and performance since its establishment in 1865. One field of watchmaking where Zenith has truly shined is the chronograph. With many world-firsts and record-breaking feats to its name, the Manufacture has maintained and cultivated its spirit of innovation without ever ceasing to break new boundaries, namely with the El Primero chronograph and its numerous evolutions. Today, ZENITH can proudly claim the title of “Master of Chronographs”, and is using its position to raise more awareness and appreciation for one of watchmaking’s most ubiquitous functions.
On this year’s Master of Chronographs theme, Julien Tornare shared “For ZENITH, Master of Chronographs is not just a claim, but an aspiration. It’s a mission and a commitment. It’s something that we have cultivated and, I would say, rightfully earned over many years. We’ve contributed so much to the advancement of the modern chronograph, that we feel a certain responsibility to continue leading its evolution, but also to share our know-how with the world and allow people to appreciate the chronograph in a new way.” He added: “This is a new gateway for people to learn about the chronograph and how ZENITH has mastered it and elevated it to new heights.”
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