BEAUTY
Guerlain Unveils New Terracotta Le Teint Foundation
Nada Hanna
27-April-2023
Perfection of a foundation, lightness of a powder. A sentence that ideally describes Guerlain’s newest foundation: Terracotta Le Teint. Revealing and enhancing the natural beauty of every woman, reinventing the complexion and elevating it with incredibly innovative and sensory textures are the House of Guerlain’s guiding principles. For the first time since the creation of the famous Terracotta powder in 1984, the brand is launching a new foundation as part of its iconic franchise.
Formulated with 95% naturally-derived ingredients, Terracotta Le Teint has a long-wear, no-transfer formula that will provide you a beautiful and healthy glow. This new product has been designed by Guerlain based on the trifecta of Earth, Air and Light. To beautifully enhance the complexion by wearing just the essential, with natural-origin product. This power of offering a fresh healthy glow in just a few seconds has been an integral part of Terracotta’s DNA since its creation. A trailblazer and expert in face powders, Guerlain has developed a fluid foundation that creates the same natural, seamless and ultra-beautifying result.
Earth, air, light: the magic trifecta that has inspired this soft, airy formula creates an exceptional second-skin finish. Born of Guerlain’s powder expertise, Terracotta Le Teint combines the seamless, ultra-sensory lightness of a powder with the perfecting power of a fluid foundation. With a barelythere feel, it delivers a natural, matte and luminous result.
On the high points of the face (cheekbones, bridge of the nose, etc.), light catchers ensure a fresh and luminous complexion – the famous beautiful healthy glow, as if you had just returned from an outdoor escape.
Terracotta Le Teint comes in a wide array of 30 shades: 16 intensities and 3 undertones (neutral, cool, warm), covering the entire complexion spectrum. Its exceptional formula contains self-adaptable shimmer – Gemtone, which allows it to adjust to all skin tones. The color remains stable all day long and maintains a tone-on-tone effect. The airy formula is incredibly light to apply, delivering perfect tailor-made, buildable medium-to-high coverage.
A new application ritual has appeared thanks to the kabuki brush created to accompany the launch of this new foundation. With its short synthetic bristles, it perfectly combines the smoothing power of a brush, the seamless-finish power of a sponge and the massaging power of a skincare tool. Simply apply the foundation directly to the brush, then blend in circular motions from the centre of the face outwards to apply the texture. Its short handle allows the hand to be positioned close to the makeup application area, for greater control. The result is precise, airy and extremely refined. As effective as it is ethical, the brush features a handle in mahogany-colored satin-finish wood, which bears the FSC WOOD label and has been responsibly sourced.
This new product is an opportunity to inaugurate a brand new bottle, naturally inspired by the iconic codes of Terracotta powders. These are seen in its brown cap set off with a fine golden ring, the sheer finish offering a glimpse of the House’s signature double G. The delicately frosted clear glass bottle in rounded lines evokes the lightness of the Terracotta powder and offers an organic, intuitive grip for an elegant gesture.
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