Pierre Fabre Redefining E-Beauty in Beirut

On the 9th of May 2023, Pierre Fabre set up the “DIGITAL & E-RETAIL SUMMIT”, Dermo-cosmetics redefining the E-beauty; Lebanon’s biggest digital event. This special summit was launched with the aim to complement the international group’s persistent promise to Innovate and Engage in the Dermo-cosmetics industry.

With the headline “Pierre Fabre Leading The Way” which falls in line with the group’s commitment to revolutionize dermo-cosmetics, the summit occurred at the Middle East Training Center, gathering renowned experts in the industry’s digital and E-commerce world, who shared their expertise through insightful panels and presentations. Throughout the one-day summit, participants, including pharmacists and leading e-retailers in the country, spread their know-how and groundbreaking guidelines for staying ahead of the latest digital & E-commerce trends. 

In his introductory note, General Manager of Pierre Fabre Middle East Mr. Naim Hanna greeted all the participants and expressed his gratitude and excitement to take part of the digital journey with a few warm words: “We are beyond proud at Pierre Fabre, to be leading the way in this digital era. All our teams are excited to keep adding value to the dermo-cosmetic industry worldwide and are committed to being the pioneers in the middle east’s – and more specifically today – Lebanon’s e-beauty world. Our mission is to continue being the trend setters in the sectors and regions of our expertise.”

To kick off the revolutionary event, Country Manager of Pierre Fabre Lebanon Mrs. Rita Osta added: “As we navigate the challenges of the digital age, we're once again being called upon to adapt and innovate. That's why, as Pierre Fabre, we've gathered a dynamic lineup of speakers, workshops, and interactive sessions to help you tap into your creativity and harness the power of data-driven decision making in your daily work.” Mrs. Osta’s note ended with a motivating invitation to let the “digital journey with Pierre Fabre begin.”

The speakers & presenters involved experts from OMD, world’s #1 media agency network. Furthermore, Dr. Jinane Gerbeka & Dr. Nour-Estelle Jerbeka tackled the evolution of beauty throughout history and how technology is affecting their practice.

The summit continued with learning panels and presentations about Pierre Fabre’s visionary approach and the e-commerce incorporation in the Group’s operations, today’s advertising dynamics, guidelines to effective digital planning, winning social media tactics, and the right practices to optimize the benefits of Google & SEO.

Founded in 1962, the Pierre Fabre Group is present in over 130 countries, with one core mission: Taking Care, Living Better. The Group, proven to have become an innovator in the dermo-cosmetic industry, is committed to continuous research inspired by nature, healthcare professionals and patients. By placing pharmaceuticals ethics at the heart of Pierre Fabre’s operations, the company provides solutions from health to beauty, caring for cancer and chronic diseases, preventing everyday ailments, and improving the skin and hair.

After the impactful success of the first Digital Summit held in Dubai in 2022, Pierre Fabre’s “Middle East Digital and E-Retail Summit” Dermo-cosmetics redefining the E-beauty presents the biggest digital event in Lebanon and marks a new milestone of the Group’s journey towards leading the way and contributing to the evolution of beauty & healthcare. Pierre Fabre plans to continue in this path to support the growth and development of the industry and its stakeholders in the middle east.