FASHION
More Than A Crush: We Are Falling Head Over Heels For The Latest Coco Crush Chanel Collection
Featuring Ethopian-Somali Model Mona Tougaard
Hanane Tabet
25-March-2021
Do you believe in destiny? In the encounters that will change your life forever? We do. From unforgettable romance, to everlasting friendships and inspiring people, some encounters are simply meant to be. In just a few seconds, lives can collide and change forever, leading the path to countless possibilities. Coco Chanel’s life was filled with meaningful and inspiring encounters that nourished her creations and marked her destiny.
Inspired by the repeating lines of the quilted motif, the Coco Crush fine jewelry collection embodies the determining encounters in life—strength and delicacy, simplicity and density, roundness and rigor. The campaign of this collection features model Mona Tougaard with her striking looks — a mixture of Somalian, Ethiopian, Danish and Turkish heritage. Along with French actor Djebril Zonga, French actress and Chanel muse Alma Jodorowsky, they take us on an journey filled with inspiring encounters, ones that will “stop you in your tracks” and lead to new beginnings.
The collection itself is bold, yet chic. It follows a minimalist aesthetic, yet manages to make a statement, with Chanel’s quilted pattern as main inspiration. Traced in gold, clean-cut incisions crisscross on a soft, rounded surface and recreate the quilted pattern, an emblem of the House since 1955. In beige gold, white gold or yellow gold, all set with diamonds, pieces from the collection are hand-polished to perfectly reflect light.
Coco Crush Toi et Moi rings
CHANEL reinvents the Toi et Moi ring style. Instead of a single ring set with 2 stones, this new design features 2 lines that meet like 2 destinies. Two distinct trajectories that intertwine, symbolizing love and liberation. The “C” shape of the ring’s profile signifies its allure. The “C” for CRUSH, the “C” for COCO, the “C” for CHANEL.
The small Coco Crush Toi et Moi rings are available in beige gold and in white gold and beige gold, each set with 2 diamonds. The large ring is available in white gold and beige gold set with 8 diamonds.
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